MotionPoint Announces Launch of New Parent Brand MarketFully to Pioneer the First InContent Marketing™ Platform

Inledning

MotionPoint has launched MarketFully, a new parent brand that brings together MotionPoint, Key Content, and GetGloby into one unified platform. Built to support InContent Marketing™, MarketFully marks a major step forward in how brands approach flerspråkig and mångkulturell growth. Rather than treating translation as a standalone service, the platform helps companies build full-funnel innehåll strategies that are deeply rooted in audience insights, cultural nuance, and performance outcomes.

All three brands will retain their individual identities while adopting the “by MarketFully” endorsement, creating a shared ecosystem of technology, services, and expertise. This integration allows each brand to expand its capabilities while delivering even greater value to clients. The goal is to support both global and domestic growth by enabling companies to connect authentically with audiences in any market and language.

According to Evan Kramer, CEO of both MotionPoint and MarketFully, the new platform is about creating something that hasn’t existed before: “MarketFully becomes the catalyst to deliver the first purpose-built flerspråkig and mångkulturell innehåll marketing platform in the world, the InContent Marketing™ platform.” By combining translation technology, innehåll origination, and AI-powered optimization into a single offering, MarketFully empowers companies to move beyond basic lokalisering and toward scalable, measurable marketing impact.

With strengths spanning Adaptive Translation, flerspråkig SEO, and culturally resonant campaign creation, MarketFully is uniquely positioned to help brands develop lasting customer relationships—no matter the language, culture, eller region.

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