Mobilen: Den vinnande ingrediensen för att nå global framgång

Genom att ha kontakt med globala kunder på de enheter de själva föredrar vinner du ökad varumärkeskännedom, webbplatsengagemang och försäljning, skriver en chef för MotionPoint.

MotionPoints avatar
MotionPoint

19 november 2015

1 MIN LÄSNING

If your company wants to expand into emerging international markets, it should invest resources in engaging those customers via their mobile devices, writes Charles Whiteman in recent posts at Multichannel Merchant and Global Trade.

Smartphones are the preferred Internet-connected device for many global consumers-and increasingly, it's the only device they have for researching and purchasing products and services. Indeed, m-commerce is outpacing traditional e-commerce by 3-to-1.

Launching localized mobile experiences in international markets is good business, but it's not without its challenges, Whiteman wrote. He shared several challenges, and solutions, in these two articles.

Read more at Multichannel Merchant and Global Trade.

MotionPoints avatar
MotionPoint

19 november 2015

1 MIN LÄSNING