Flyt som går bortom själva översättningen

Genom att använda sig av nyanserad kulturell kunskap om internationella marknader, kan verksamheter generera ökad global försäljning och större intäkter än någonsin tidigare.

Chris Hutchins avatar
Chris Hutchins

02 september 2016

1 MIN LÄSNING

Smart companies are always looking to reach untapped markets through digital channels. But the smartest companies are finding success by communicating with online customers in their languages of choice, writes Charles Whiteman in a guest post at Webbiquity.

But providing in-language shopping experiences won't guarantee sustained success, says Whiteman, MotionPoint's SVP of Client Services. Another kind of fluency is required: cultural fluency.

This nuanced approach to online communication really moves the needle in generating brand trust, engagement, conversions and revenue, Whiteman wrote.

Learn more about how MotionPoint leverages cultural fluency to help its clients succeed by reading the full story at Webbiquity.

Chris Hutchins avatar
Chris Hutchins

02 september 2016

1 MIN LÄSNING