Website translation helps e-retailers serve customers in global markets, a MotionPoint executive recently told Retail Merchandiser, but to really boost sales, brands should leverage cultural fluency.
Kulturellt flyt reflekterar en förståelse för ”de kulturella skillnader som påverkar uppfattningen av varumärket och köpbeslut”, förklarade Craig Witt, MotionPoints EVP.
Witt outlined several ways to leverage this intelligence, including:
Catering to market-specific concerns, such as online privacy
Understanding regional search engines, to maximize regional SEO
1 min. läsning
MotionPoint
20 september 2017
