Kulturell kännedom omvandlar webbplatsbesökare till kunder

Översatta webbplatser som visar prov på kunskap om lokala shoppingpreferenser genererar kundtillit och konverteringar, säger vår EVP.

MotionPoints avatar
MotionPoint

20 september 2017

1 MIN LÄSNING
Craig Witt
Craig Witt

Website translation helps e-retailers serve customers in global markets, a MotionPoint executive recently told Retail Merchandiser, but to really boost sales, brands should leverage cultural fluency.

Cultural fluency reflects an understanding of “the cultural differences that will impact brand perception and buying decisions,” explained Craig Witt, MotionPoint’s EVP.

Witt outlined several ways to leverage this intelligence, including:

  • Catering to market-specific concerns, such as online privacy
  • Understanding regional search engines, to maximize regional SEO
  • Supporting local payment platforms

Read the Retail Merchandiser story to discover more insights.

MotionPoints avatar
MotionPoint

20 september 2017

1 MIN LÄSNING