Colombia håller på att bli en het tillväxtmarknad för e-handel, uppger MotionPoints Senior Vice President till Latin Trade

Det är tack vare ekonomisk tillväxt, statliga reformer och en växande medelklass som ett dussintal amerikanska varumärken expanderar online i Colombia, skriver en chef på MotionPoint. Det kan ditt varumärke också göra.

MotionPoints avatar

19 oktober 2015


Thanks to economic growth, governmental reform and a growing middle class, dozens of iconic fashion retailers - and other well-known brands in other industries - are expanding into Colombia. This makes it an ideal market for expanding e-commerce companies to consider, writes Charles Whiteman in a recent post at Latin Trade.

Colombia now has the third-largest economy in Latin America (surpassed only by Brazil and Mexico), wrote Whiteman, MotionPoint's SVP of client services. In the past 15 years, the country's GDP (PPP) grew from $120 billion to nearly $700 billion. Poverty levels dropped more than half during the same time period.

Internet use and smartphone penetration is growing rapidly, too, making Colombia a worthy market to investigate and invest in. This market is increasingly comfortable in making purchases online.

Read more at Latin Trade. (Subscription required to access full story.)

Fortsätt lära dig

Här kommer relaterad information som du kanske gillar