B2B kan anpassa sig till online-modeller genom att hämta inspiration från störande händelser

Inledning

In recent years, Amazon Business has made dramatic inroads into the B2B sales space. But savvy B2B companies can hold their own by emulating some of the retail giant’s best practices, writes MotionPoint EVP Craig Witt in a guest column at Manufacturing.net.

Witt presents tips to help B2B companies carve out a niche in their industries by striving to be data- and value-driven. He offers guidance on:

• Investing in data
• Offering a complete, customized digital experience
• Deploying a transactional website
• Offering global customers digital experiences in their preferred languages

Get a detailed analysis—and more tips—at Manufacturing.net.